Personal branding is one of the most important keys to successful Entrepreneurship. Prosperous and thriving businesses spend a lot of time, effort and money on branding. Your personal brand is more than just a cool, custom designed logo or website; it is the foundation to build your business. At its core, your brand conveys the value, knowledge and skills it can offer the world. In other words, you must create a  solid and defined message about your business in order to attract ideal clientele. Successful branding allows your business to sell itself, not the other way around.

Branding your business is vast subject area, and there are so many components that makes up a fruitful brand. Today, let’s focus on the importance of consistency. Making the decision to pursue entrepreneurship is a big step. And, with school, work, family and friends, staying consistent with your business is definitely challenging. However, we at Crossfade have a few tips to help you stay motivated and consistent. 

3 Ways To Be More Consistent



You must understand that you have to be focused on and committed to your business. Stop what you are doing, and take a look at yourself in the mirror. Close your eyes, and remember why you decided to pursue entrepreneurship.  What are you trying to prove to yourself? What will you offer the world? How will you change the world? Take a deep breath, open your eyes, and promise yourself that no matter what, you will commit to your business. Look yourself in the eye and hold yourself accountable.



You must block out time to work on your business. Building your whole life around your business almost guarantees that you will stick with it. Things get done if it’s scheduled. Take your business seriously. Create sacred, non-negotiable dates in your calendar to work on your business. Start planning monthly, then every 3 months, and every 6 months, until you are able to plan for a year.


“If you don’t do it 110% and have one foot in the door and the other out, the business might very well falter. What you focus on grows. If your attention is elsewhere, then so is your business.” -Jean Ginzburg, CEO of Ginball Digital Marketing


Batch Produce

Batch produce your content, so that you are always ahead of the game. Batch producing allows more freedom in your schedule, increases productivity, and allows more free time to be spent with family and friends. It’s not about working harder, it’s about working smarter. If you learn the art of batch producing your videos and articles, promoting your business will become easier with time.

Maintaining the motivation and confidence to produce a profitable business takes determination and consistency. The rewards that consistency produces will awe you and prove that you are more than capable of achieving anything you set your mind to. Work hard at being consistent everyday, and soon it will become second nature. Remember that Rome wasn’t built in a day, so be patient with yourself. Take things step by step, bit by bit.



About the author

Crossfade Media Digital Creator

Imagine. Create. Repeat.

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2 Replies to “Your Brand’s Greatest Need: Consistency”

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